New Anthoney's Group, a name synonymous with quality and sustainability for nearly four decades, is announcing a further LKR 500 million investment.
This isn't just an expansion; it's a watershed moment that will reshape the entire value-added chicken sector across the nation.
At the center of this transformation is "Chicken Havens," a premium range of value-added products that represents years of research, development, and an unwavering commitment to solving real problems for both professional kitchens and busy households.
The Genesis of Chicken Havens
The story of Chicken Havens begins not in a boardroom, but in conversations with chefs, restaurant owners, and home cooks across Sri Lanka.
What New Anthoney's discovered was a consistent pattern of frustration: inconsistent quality, unpredictable yields, time-consuming preparation, and the constant anxiety around food safety.
"We listened carefully to what the market was telling us," said Priyanka Vinodini, Head/Business Manager – Further Processing at New Anthoney's Farms (Pvt) Ltd. "HORECA operators were struggling with standardization.
One day their chicken portions would be perfect, the next day completely different. Home cooks wanted restaurant-quality meals but lacked the time or confidence to achieve them.
That's when we realized the opportunity wasn't just about making another value-added chicken product. It was about fundamentally reimagining what convenience and quality could mean."
The result is a comprehensive eight-product range that includes Chicken Ham, Chicken Bacon, Chicken Spicy Roll, Chicken Meat Balls, Chicken Kebab, Chicken Satay, Chicken Burger Patties, and an extensive Marinated Range featuring products like Marinated Roast Chicken.
Each item has been meticulously engineered to deliver on five core promises: meat-rich recipes, taste crafted for Sri Lankan palates, the right-to-protein positioning, chef-grade consistency, and the scale and reliability that only a major investment can guarantee.
A Further Half-Billion-Rupee Commitment to Excellence
The LKR 500 million expansion represents more than just financial muscle.
It's a statement of intent.
Currently, value-added products account for roughly 10% of New Anthoney's total production output.
The new investment will expand this volume by four times.
The expanded facilities feature European machinery that brings precision and consistency to every stage of processing.
Advanced technology ensures that each piece of Chicken Ham has the same texture, every Chicken Kebab delivers the same flavor profile, and all Marinated Roast Chickens meet exacting specifications.
This level of standardization is what professional kitchens dream of and what New Anthoney's is now delivering at scale.
In the food service industry, consistency isn't just nice to have.
It's everything. When you're serving hundreds of covers per day, you can't afford surprises.
You need to know that the chicken satay going out on Monday tastes exactly like the one going out on Friday.
The infrastructure investment also includes comprehensive eco-friendly measures, including state-of-the-art water treatment plants, reinforcing the company's long-standing commitment to sustainability.
It's a reminder that New Anthoney's vision of the future isn't just about production volume. It's about responsible growth.
Solving HORECA's Biggest Headaches
For anyone who has worked in a professional kitchen, the pain points are intimately familiar.
Inconsistent cuts mean unpredictable plating and varying costs.
Time spent on prep work is time not spent on creativity and customer service.
Wastage eats into already thin margins.
And lurking behind everything is the constant concern about food safety.
Chicken Havens addresses each of these challenges head-on.
The standardized processing lines mean that every portion is identical—no more surprises, no more having to adjust recipes on the fly.
Pre-portioned products and ready-to-use formats slash preparation time and reduce leftovers.
And operations conducted under internationally recognized food safety systems, backed by comprehensive sustainability practices, provide the peace of mind that comes from knowing you're serving something safe.
The range's versatility is another major draw. With products spanning starters, grills, mains, and quick-serve formats, kitchen teams can rapidly rotate menu items to keep offerings fresh and exciting.
Whether it's a five-star hotel buffet, a boutique restaurant's à la carte menu, or a catering company's banquet service, Chicken Havens provides the building blocks for culinary creativity without sacrificing consistency.
Perhaps most crucially for the industry, the expanded capacity means supply confidence.
Seasonal demand spikes, large-scale events, multi-location chain requirements—New Anthoney's can now support them all without compromise.
Bringing Restaurant Quality Home
While Chicken Havens was conceived with professional chefs in mind, the company is working to introduce the range to the retail market, bringing premium-quality, value-added chicken to Sri Lankan households.
The timing of Chicken Havens launch is anything but coincidental.
Sri Lanka is experiencing several converging trends that create an ideal environment for premium value-added chicken products.
Tourism and the HORECA sector are rebounding strongly.
More covers per day, higher buffet and banqueting frequency, and growing demand for consistent, specification-ready protein inputs are driving hotels and restaurants to seek reliable suppliers who can scale with them.
New Anthoney's expanding HORECA presence and positive trade feedback demonstrate that the market has been waiting for exactly this kind of solution.
Modern buyers in the food service industry value audited facilities, consistent seasoning, and transparent sourcing.
New Anthoney's decades-long commitment to these principles positions Chicken Havens as the natural choice for quality-conscious professionals.
Built on Excellence, Delivered with Pride
New Anthoney's Farms has spent nearly four decades redefining what Sri Lankan consumers should expect from poultry.
Established in 1986, the company became the first in the nation to achieve FSSC 22000 certification in 2024 and earned recognition as Best Exporter in Processed Food at the 26th Presidential Export Awards.
Most remarkably, New Anthoney's operates with 100% antibiotic-free production across its entire supply chain, a rare achievement globally and critical in addressing antimicrobial resistance.
Their HarithaHari brand embodies this commitment: "Haritha" representing a comprehensive green philosophy, "Hari" symbolizing taste and freshness.
Chicken Havens : Where Innovation Meets Flavor
The Chicken Havens range and the LKR 500 million additional investment represents New Anthoney's latest innovation, combining European processing technology with flavors engineered specifically for Sri Lankan palates.
These aren't ordinary value-added products.
Each SKU delivers meat-rich recipes with premium texture, from the firm snap of Chicken Bacon to the tender succulence of Chicken Satay.
At New Anthoney's, we believe meat should be honest—rich in taste, true to its source, and crafted with integrity.
Our philosophy goes beyond profit; it's about bringing consumers genuine, high-quality meat they can trust.
Every product we create reflects our commitment to innovation, sustainability, and authenticity, ensuring that what reaches your table is pure, flavourful, and responsibly produced.
Validated at Hotel Asia Exhibition 2025 in the Maldives with 100% positive feedback from HORECA professionals, Chicken Havens proves that Sri Lankan consumers no longer need to choose between convenience and quality.
A Promise to Sri Lanka
From pioneering frozen crispy chicken with Crizzpys to introducing innovations like Frenchys Chicken Fries, New Anthoney's has consistently delivered on bold promises.
Their vision? "One day, every Sri Lankan will say Chicken Havens is the best."
With expanding retail presence and growing export channels, Chicken Havens offers something special: trust, satisfaction, and world-class quality rooted in Sri Lankan values.
Because when satisfaction is your greatest reward, you aim for Havens.