Brand Finance has assigned the Ceylinco Life corporate brand a value of Rs 6.45 billion and a Brand Rating of AAA-, reaffirming its strength and reputation in the market.
The Company has moved up five places in the overall ranking from 27th in 2023, while the value assigned to the brand has grown 84.3 percent, reflecting consistent brand growth, customer trust, and clear leadership in the life insurance sector.
Ceylinco Life continues to retain its status as the top-ranked brand in both the life insurance and overall insurance sectors in Sri Lanka. It held this distinction in the 2023 rankings as well.
The 2025 rankings are based on an independent market research sample from Colombo and Gampaha, and brand value calculations that adhere to ISO 10668 standards.
Brand strength was evaluated using ISO 20671-aligned metrics, covering marketing investment, stakeholder equity and business performance.
Commenting on the Company’s latest ranking, Ceylinco Life Head of Marketing Mr Dhiranjan Canagasabey said:
“Being recognised once again as Sri Lanka’s most valuable insurance brand, and moving up five places in the overall rankings, is a powerful endorsement of the strength of the Ceylinco Life brand.
It reflects the trust placed in us by millions of Sri Lankans, and the consistency with which we deliver on our promise of protection.
We are proud to lead the insurance sector and remain committed to creating long-term value for our policyholders.”
The Ceylinco Life brand was previously valued at Rs 3.5 billion in 2023 and held a Brand Rating of AA, which has now improved to AAA- in 2025, indicating a strong upward trajectory in brand equity and recognition.
Voted the Peoples Life Insurance Service Provider of the Year for the 19th consecutive year in 2025, Ceylinco Life was adjudged Sri Lanka’s Brand of the Year in 2022 and 2023 and was named one of the 10 Most Admired Companies in Sri Lanka in 2023 by the International Chamber of Commerce Sri Lanka (ICCSL) and the Chartered Institute of Management Accountants (CIMA).
Ceylinco Life has been the country’s leading life insurer for 21 of the 37 years it has been in existence and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.