This year will unite over 10,000 youth and young adult attendees, and garner a digital audience exceeding 5 million across social media.
With gen-z engaging less with paid media and increasingly seeking in-person activities to connect with their communities, events like Play Expo & Colombo Comic Expo have grown into an essential tool in the modern brand marketers belt.
As Sri Lanka’s largest celebration of youth, gaming, and pop culture, the event has become a leading platform for brands to connect directly with the country’s hard-to-reach audience segments.
Play Expo and Colombo Comic Expo bring together the full spectrum of modern youth culture, from Esports and video games to art, cosplay, and entertainment.
With audiences spanning Gen Z, millennials and young adults, the event allows partners to engage through authentic, experience-driven activations that foster long-term brand loyalty.
The numbers tell a clear story of growth and relevance.
With over 10,000 attendees expected at SLECC this December, and a combined organic digital reach of over 5 million in 2024, Play Expo and Colombo Comic Expo attract some of the most passionate communities across gaming, technology, creativity, and lifestyle.
Hundreds of artists, content creators, game streamers, and influencers converge at the event, driving organic exposure and engagement that is difficult for paid marketing campaigns to match today.
“Play Expo and Colomco Comic Expo have redefined how brands engage with young audiences,” said Raveen Wijayatilake, CEO of Gamer.LK.
“This is one of the few spaces where marketing and culture genuinely intersect.
Brands that take part are not just seen, they become part of attendees' personal stories.
We’ve seen our campaigns deliver measurable impact and even win marketing awards, proving that experiential youth marketing in Sri Lanka has real business value.”
Munchee Savory has joined the event as Platinum Partner, and Coca-Cola returns as the Title Partner for 2025, joined by Mentos as the Freshness Partner, Anchor Newdale as the Dairy Partner, Wonder as the Frozen Treats Partner, Scope Cinemas as the Cinema Partner & InGame Esports as the Tournament Platform Partner.
Their continued involvement reflects the value and consistency of brand integration across both Expos, where engagement is woven seamlessly into the overall experience rather than presented as advertising.
Each partnership extends beyond logo visibility, to brand storytelling.
Brand partners will have product integration throughout the event, with products sampled to Esports athletes, cosplayers, and visitors across both days.
Attendees will also be able to take part in daily giveaways, social media challenges, and interactive activities where unlocking social engagement meters will reward them.
These collaborations blend naturally into the festival environment, building real connections between brands and audiences.
Play Expo and Colombo Comic Expo have evolved into more than an event, they are now the cultural heartbeat of Sri Lanka’s youth.
For brands that understand this shift, they represent not just marketing opportunities but a chance to become part of a movement that defines the future of engagement in the country.
Those who choose to be part of it will stand at the centre of where the next generation’s passions are shaped.
For more information about Play Expo and Colombo Comic Expo 2025, visit www.playexpo.lk and www.comicexpo.lk.
Follow @gamerlk on Facebook, Instagram, and TikTok to stay tuned to the latest updates from the events.
Photo Caption - Gamer.LK unlocks youth engagement with growing Expo events.