Diva unveils revitalised Diva Fresh range with Superior Stain Fighter Technology

Diva, one of Sri Lanka’s most trusted brands in laundry care has revitalised its Diva Fresh detergent powder range with Triple Action Technology, reaffirming its commitment to helping Sri Lankan families manage everyday laundry challenges with greater ease and confidence.

With a heritage spanning over 20 years, Diva has consistently positioned itself as an innovator within the category, delivering solutions designed to create real value for families across the country.

The refreshed Diva Fresh range represents the brand’s latest step forward, combining improved performance with a modern new look to meet the evolving needs of today’s consumers.

Diva’s new Triple Action Technology brings together three powerful benefits to deliver a superior laundry experience.

The advanced formulation features the unique “Stain Fighter Technology” designed to fight day-to-day stains effectively, ensuring a better clean.

The “Perfume Booster Technology” infuses garments with long-lasting fragrance, keeping laundry fresher for longer, while the “Optical Brightener Technology” enhances fabric brightness, giving clothes a visibly renewed look after every wash.

Speaking about the relaunch, Shiyan Jayaweera, Director Marketing, Hemas Consumer Brands said,

“The relaunch of Diva Fresh marks a significant milestone in our journey as a proudly Sri Lankan brand that understands the pulse and evolving needs of our consumers.

With this refreshed range, we set out to elevate everyday laundry care through enhanced performance, longer lasting fragrance, and a modernized brand experience that truly resonates with today’s consumer needs.

Our commitment has always been to deliver meaningful innovation, and with the new Diva Fresh, we have strengthened that promise, bringing together technology, superior freshness, and deep relevance in a way that empowers families with greater confidence and pride in every wash.

This relaunch is more than a product upgrade; it is a renewed pledge to enrich the lives of the millions who trust Diva in their homes.”

The brand also introduces refreshed packaging across the Diva Fresh portfolio, creating a more contemporary and unified shelf presence.

The redesigned packs reflect a modern aesthetic while retaining the familiarity that Sri Lankan households have long associated with the brand.

Consumers will continue to enjoy the floral variants they have enjoyed over the years, including Rose, Purple Lotus, Jasmine, Gardenia and Sepalika, offering a diverse range of fragrances that add a touch of freshness to every wash.

By combining product innovation, trusted quality and refreshed packaging, Diva aims to strengthen its connection with consumers while reaffirming its position as a reliable and innovative brand in Sri Lanka’s laundry care category.

The Diva Fresh range is now available across the island as the brand continues its mission of delivering practical solutions that help Sri Lankan families look and feel their best every day.