Two Decades of Trust : SINGER Wins People’s Brand of the Year for the 20th Consecutive Time

Singer Sri Lanka, the nation’s foremost retailer of consumer durables, celebrates a truly historic milestone at the SLIM-KANTAR People’s Awards 2026, securing a prestigious triple victory while marking 20 consecutive years as the People’s Brand of the Year, an achievement made possible by the enduring trust and loyalty of Sri Lankan consumers.

This year, SINGER was honoured with yet another triple win with People’s Brand of the Year, Youth Brand of the Year and People’s Durables Brand of the Year at the awards ceremony.

This remarkable recognition reflects the deep and lasting relationship the brand has built with Sri Lankans across generations, standing as a symbol of trust in homes across the island.

Reaching this 20-year milestone is not just a testament to brand strength, but a celebration of the millions of customers who have continuously chosen SINGER as a part of their everyday lives. For two decades, Sri Lankans have placed their confidence in the brand, welcoming it into their homes, their families, and their aspirations.

Expressing his appreciation, Janmesh Antony, Director – Marketing of Singer Sri Lanka PLC, stated:

“Winning these awards reflects our commitment to quality, innovation, and staying closely connected to our customers.

Being recognised as Durables brand, Youth brand, and as the People’s Brand of the Year highlights our ability to resonate across generations.

As we celebrate 20 years as the People’s Brand, our deepest gratitude goes to our customers, this milestone truly belongs to them.

It also reflects the dedication of our teams, who continuously strive to serve them better every day.

Winning Youth Brand of the Year further reinforces our focus on staying relevant and meaningfully connected with the next generation.”

Commenting on the milestone, Mahesh Wijewardene, Group Managing Director of Singer Sri Lanka PLC, added:

“This recognition is a tribute to the millions of Sri Lankans who have stood by us over the years.

Being named the People’s Brand of the Year for the 20th consecutive time is both humbling and inspiring.

It reflects the deep trust our customers place in us, and we are truly grateful for the role we play in their everyday lives.

This milestone strengthens our commitment to continue delivering value, innovation, and service excellence, always with our customers at the heart of everything we do.”

Over the years, SINGER has grown alongside the people of Sri Lanka, evolving from a trusted household name into a future-ready retail powerhouse.

By continuously innovating its product portfolio and enhancing service excellence, the brand has remained closely aligned with the changing needs and aspirations of its customers.

Guided by a deep-rooted customer-first philosophy, an extensive islandwide retail network, and dependable after-sales service, Singer continues to set benchmarks not only in the consumer durables sector but across the nation.

By elevating everyday living and bringing greater convenience, comfort, and ease into Sri Lankan homes, the brand has become a trusted partner in shaping modern lifestyles.

Its growing connection with younger audiences further reflects its ability to seamlessly blend legacy with contemporary aspirations.

As Singer Sri Lanka celebrates this milestone, the company remains profoundly grateful for the trust placed in it by generations of Sri Lankans.

With a continued commitment to enriching lives through innovation and making everyday living more effortless and accessible, Singer looks ahead to growing alongside its customers, strengthening its place as one of the most trusted, loved, and enduring brands in the country.