House of Fraser, Debenhams and Starbucks sign as launch partners for e-gifting app

Retail and leisure brands including House of Fraser, Debenhams and Starbucks have signed up as launch partners of Giftcloud, an app that lets users send e-gifts to friends and family via text, email and social media.

Launched by the company behind Vouchercloud, the Giftcloud tool allows users to sign in through the website, Facebook page or by creating an account on the Giftcloud app itself.

Users can then choose their desired retailer and gift value, with the option to add a personalised digital greeting card, incorporate their own photographs and add a customised message into a template.

Once paid for, the e-gift is sent directly to the recipient using SMS, email or through Facebook; where it can be redeemed as soon as the recipient receives the Giftcloud notification.

The company is hoping to “disrupt the gifting sector” particularly tapping into the gift card market in the UK, which is currently worth over £5.5bn.

To launch the technology, Giftcloud has partnered with Blackhawk Network; which currently provides gift cards to Tesco and Morrisons.