Business News

 

Oracle has announced significant recruitment plans that will add 1,000 new employees to its sales force across Asia Pacific (APAC).

In a resounding endorsement of Softlogic Finance PLC and its business strategy, the recent Rights Issue of the Company was over-subscribed by over 150% with the new equity infusion of Rs 401 million, boosting the Total Equity position of the Company to Rs 1.9 billion.

Sri Lankan lotteries innovator Mahapola Lotto has already awarded two Rs. 4 million jackpots in less than a year, with the first awarded in July 2014 and the most recent in February 2015.

Lenovo, the world’s largest PC maker and an emerging PC Plus leader, has appointed Sri Lanka’s cricketer and the current captain of the Sri Lankan cricket team, Angelo Mathews as its official brand ambassador in the country.

BBDO Lanka launched its ‘Force for Good’ initiative in February 2012 by becoming the first advertising agency in South Asia to be certified ‘carbon neutral’.

Mobitel Business Solutions, a division of Mobitel Pvt Ltd together with John Keells PLC (the produce broking arm of the John Keells Group) launched ‘mAuction’, a superior suite of solutions for the Colombo Tea Auction connecting tea brokers and buyers on a single platform through a live feed for the first time in the history of the 130 year old Colombo Tea Auction.

Tiesh, one of Sri Lanka’s leading contemporary jewellers, recently launched its exquisite newshowroom in Colombo.

Emirates, a global connector of people, places and economies has announced it is commencing a daily service to Orlando, Florida from 1st September 2015.

Sri Lanka's foremost Motor Racer of international fame, Dilantha Malagamuwa, celebrated the silver jubilee of his illustrious racing career at a glitzy ceremony recently.

While traditional marketing is outside the store targeting consumers to build brand awareness, digital marketing allows marketers to deliver personalized content to shoppers at home, on-the-go and in-store to directly influence their decision making process or deliver a call to action with measurable results.