FHIIT Makes History as First Fitness Brand to Win at SLIM Brand Excellence Awards 2025

Monday, 17 November 2025 23:49

FHIIT Makes History as First Fitness Brand to Win at SLIM Brand Excellence Awards 2025

FHIIT, Sri Lanka’s leading high-intensity functional training brand, is proud to announce that it has won the Bronze Award in the SME Local Brand of the Year category at the SLIM Brand Excellence Awards 2025, organized by the Sri Lanka Institute of Marketing (SLIM).

This achievement marks a historic first — FHIIT is the first fitness brand in Sri Lanka to secure a SLIM Brand Excellence award, and has done so in just six years since its inception.

Founded by Yohan Rathnayake, Gihan Senevirathna, and Jessica Silva, FHIIT began as a bold vision to redefine fitness in Sri Lanka.


What started as a single functional training studio quickly evolved into a movement, shaped by their shared commitment to accessibility, results-driven training, and community impact.


The trio combined their strengths to build a brand that offers structured 45-minute workouts, virtual training options, and
specialised programs for prenatal, postnatal, and rehabilitative fitness, establishing FHIIT as a force of innovation within the wellness industry.

Winning Bronze in the SME Local Brand of the Year category at SLIM Brand Excellence — Sri Lanka’s most respected recognition for marketing and brand-building — marks a major milestone not only for FHIIT but for the entire fitness sector.


The category acknowledges outstanding homegrown SMEs, and FHIIT’s win highlights both the brand’s maturity and the rising importance of wellness-driven businesses in the country’s evolving lifestyle landscape.


This achievement demonstrates that fitness is no longer a niche; it is a transformative space capable of shaping
behavioural change and inspiring communities at scale.

With this historic win, FHIIT steps into its next chapter with renewed passion and purpose.


The team looks ahead to expanding its footprint, strengthening its community, and continuing to lead Sri Lanka’s fitness revolution — anchored in faith, driven by excellence, and committed to inspiring transformation for years to come.

Last modified on Monday, 17 November 2025 23:56