The prestigious publication was launched on 22 August 2025 at Cinnamon Grand Hotel, Colombo, in collaboration with Kotler Impact Inc. and Deyo Consultancy and Advisory.
Being the first country in the EOMM global series with a dedicated edition marks a milestone, showcasing the nation’s marketing innovation and brand excellence globally.
INSEE Sanstha Cement’s inclusion captures the brand’s enduring legacy of over 55 years and key role in shaping Sri Lanka’s post-independence infrastructure development.
INSEE Sanstha Cement is the first locally produced Portland Composite Cement (PCC) and has been closely tied to the nation's growth story since independence.
The brand has consistently introduced global technologies tailored to local requirements, maintaining consumer trust.
Today, INSEE Sanstha Cement continues as the nation's most iconic cement brand, manufactured at Sri Lanka's only fully integrated cement facility at Puttalam.
The milestone highlights INSEE Sanstha Cement's marketing excellence jointly with the nation's most respected brands, positioning it on an international platform.
Through Prof. Kotler's influential publication, Sri Lankan innovation and business excellence gain international visibility and credibility.
The achievement also showcases Sri Lanka’s marketing sophistication to a worldwide audience, strengthening INSEE Santha’s brand equity and reinforcing industry leadership.
Thusith Gunawarnasuriya, Chief Operating Officer, INSEE Cement, said,
“We are truly honoured that INSEE Sanstha Cement, our flagship brand with a legacy of over 55 years, has been recognized in Prof. Philip Kotler’s EOMM Sri Lanka edition.
The recognition reflects the enduring trust placed in the brand by generations of Sri Lankans, and the commitment of our teams to continuously innovate, inspire, and set new benchmarks in the industry.
As we celebrate this milestone, we strengthen our mission to build progress and contribute to the growth and resilience of the nation.”
He added,
“The acknowledgement reaffirms INSEE Cement’s unwavering commitment to innovation, sustainability, and nation-building, values that firmly establish our role as the backbone of Sri Lanka’s construction and infrastructure growth.
We extend our heartfelt gratitude to all stakeholders, including customers, masons, technical officers, engineers, and contractors, for their continued support, trust, and loyalty towards the INSEE Sanstha brand.”
Photo caption left to right – Mahesh Dharmawardana General Manager Retail Sales, Craig Alles Brand Manager, Dishan Shaminda General Manager - Insee Concrete, Gayani Perera General Manager – Marketing, Thusith Gunawarnasuriya Chief Operating Officer, Safeekhan Siddeeque Commercial Director, Buddhika Madusanka Head of Industrial Sales, Dinesh Liyanage Manager - Corporate Communications.