The milestone signifies the growing role of performance-driven digital marketing in accelerating national industries into the digital age, with SriLankan Airlines leading the way as the country’s flagship carrier.
“Google Ads have become a cornerstone of our digital strategy in boosting direct booking share for SriLankan Airlines.
Through the strategic advancement of our campaign approach, we achieved the highest-ever monthly direct booking revenue in May 2025, a record-breaking milestone in our eCommerce journey,” said Bimali Malalasekara, Manager – Digital Commerce at SriLankan Airlines Ltd.
At a time when global travel competition is intensifying, and Online Travel Agencies (OTAs) dominate booking share, SriLankan Airlines has set out to reclaim and grow its direct booking channel across key global markets.
With support from 3P Media and the strategic application of Google’s ‘Power Pair’ strategy, combining ‘Performance Max’ and Search campaigns, the airline has optimised its campaign delivery using first-party data, dynamic market insights, and AI-led targeting across channels.
The result was a +30% increase in revenue and a +23% uplift over forecasted revenue targets, firmly establishing Google Ads as a core revenue driver for the airline’s eCommerce operations.
These campaigns demonstrate the impact of leveraging data with agility and foresight,” said Jaynevieve Davidson, Regional Account Director at 3P Media.
“By addressing seasonality and staying proactive to market shifts and consumer trends, in addition to the right Google Solutions, we’ve helped SriLankan Airlines advance its digital ambitions.
This is a great example of how embracing data at scale can translate into measurable impact and long-term digital growth.”
The case study was first unveiled at the DMASL Digital Summit 2025, where it was presented as a benchmark of digital excellence, highlighting best practices for marketing professionals, decision-makers, and digital leaders shaping the future of platform advertising in Sri Lanka.
This campaign underscores 3P Media’s broader mandate to enable sectors of national importance, including travel, eCommerce, education, and retail, to unlock growth through world-class digital advertising solutions.
About 3P Media
3P Media is a fully owned subsidiary of Roar Global and an official Google Media Sales Representative (MSR) for Sri Lanka, Laos and Brunei.
Backed by a team of digital performance experts, 3P Media empowers brands, agencies and businesses to achieve measurable results through the Google Ads ecosystem, delivering strategic campaign planning, implementation support, and market insights for business growth.
Photo caption - Jaynevieve Davidson, Regional Account Director at 3P Media with Bimali Malalasekara, Manager – Digital Commerce at SriLankan Airlines Ltd.